An AI-powered outbound dialer that turns dormant CRM leads into booked callbacks, fully automated.
Like most fitness facilities, this D1 Training location in the NY Metro Area had a CRM full of leads who inquired about training but never signed up. These leads weren't dead — they just needed a nudge. But manual outreach wasn't happening.
Staff are hired to train athletes, not sit on the phone. Outbound calls always fall to the bottom of the priority list.
329+ leads sitting idle — each one a potential $299/mo membership that nobody was following up on.
Even when calls happened, they were sporadic and untracked. No system, no follow-up cadence, no accountability.
We deployed Ashley, an AI-powered outbound voice agent that calls dormant leads, has real conversations, qualifies their interest, and books callbacks for the General Manager. No robocalls. No scripts that sound like scripts. Just natural, human-like phone conversations at scale.
The system plugs directly into the facility's existing CRM. It syncs leads automatically, calls during business hours, handles objections, and writes detailed notes back — all without anyone on the team touching a phone.
From CRM to callback — the entire workflow runs on autopilot.
The system pulls eligible leads from your CRM automatically. No manual uploads, no CSV exports. New leads flow in as they come.
➞The AI agent calls each lead during business hours. It introduces itself, asks about their training goals, handles objections, and gauges interest — just like a real SDR.
➞Warm leads get a GM callback scheduled automatically. Full call notes, outcome tags, and pipeline stage updates are written back to the CRM in real time.
Here's what the system produced in its first two weeks of operation — calling leads that had been sitting untouched in the CRM for weeks or months.
This isn't a pre-recorded message or a clunky phone tree. It's an AI that has real, dynamic conversations — and it's built specifically for fitness businesses.
Natural voice, real-time responses, handles interruptions. Leads don't realize they're talking to AI.
"I'm too busy," "How much is it," "I went somewhere else" — the agent handles all of it with context-aware responses.
Every call is logged with outcome, tags, notes, and pipeline stage updates. Your CRM stays perfectly organized.
Set it and forget it. The system calls during business hours, respects DNC requests, and has built-in safety guardrails.
Full transparency. Review any conversation, see exactly what was said, and use insights to improve your sales process.
When a lead is qualified, your GM gets an SMS and a task in the CRM with the callback details. No warm leads slip through.
If you have leads sitting in your CRM that nobody's calling, you're leaving money on the table. Let's fix that.
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